Gucci Partners With the Company Behind Bored Ape Yacht Club

Gucci has established a multi-year partnership with Yuga Labs, the blockchain technology company developing some of the most prominent NFTs and digital collectibles, including Bored Ape Yacht Club, CryptoPunks, Meebits and the fictional digital fashion shop 10KTF. The web3 imprint is also responsible for Otherside, a Bored Ape-inspired metaverse game, in which Gucci aims to establish a presence.Under the new deal, Gucci looks to expand its reach to target consumers "by exploring the intersection...